InterContinental Hotel • Qingdao, China • July 22-24, 2014
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Session

Translating TV to Toys

Thursday, July 24, 2014
11:30 AM - 12:30 PM
Ocean Ballrooms 1&2


What you need to know about organically building play patterns and toyetic values into a TV property to fuel consumer products success.

Moderating:


Matt Wexler
CEO & Executive Producer
Wexworks Media

Featuring:


Ivan Chan
CEO
Promotional Partners Worldwide

Sean Gorman
President
American Greetings Properties

Rob Hudnut
Owner
Mattel Entertainment

Kevin Mowrer
Co-CEO & Founder
Mowrer Meta-story

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