Session
Translating TV to Toys
Thursday, July 24, 2014
11:30 AM - 12:30 PM
Ocean Ballrooms 1&2
What you need to know about organically building play patterns and toyetic values into a TV property to fuel consumer products success.
Moderating:
Matt Wexler
CEO & Executive Producer
Wexworks Media
Featuring:
Ivan Chan
CEO
Promotional Partners Worldwide
Sean Gorman
President
American Greetings Properties
Rob Hudnut
Owner
Mattel Entertainment
Kevin Mowrer
Co-CEO & Founder
Mowrer Meta-story
