Session

The Global Child

Tuesday, July 22, 2014
2:00 PM - 3:00 PM
Ocean Ballrooms 1&2

Kids Industries Gary Pope contends that exposure to local culture is intrinsic to a child's development, and that it is possible to "glocalize" international content effectively. He's at Kidscreen East to tell you how. Looking at extensive quantitative and qualitative research on media consumption, play and socialization habits of kids ages two to 12 in nine countries (including the US, the UK, France, Brazil, India and China), Gary plans to deliver an invaluable blueprint for anyone doing business in the global kids space.