InterContinental Hotel • Qingdao, China • July 22-24, 2014
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Session

New-World Storytelling: Creating a Transmedia Franchise

Tuesday, July 22, 2014
10:00 AM - 11:00 AM
Ocean Ballrooms 1&2


In today’s millennial-driven global market, understanding the disruptive shifts that have changed how kids engage with stories is critical. Meta-story expert Kevin Mowrer will explore these shifts and how they impact creative, strategy and execution in our business.

Featuring:


Kevin Mowrer
Co-CEO & Founder
Mowrer Meta-story

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