In his current role, which he assumed in 2008, Jules Borkent is responsible for leading global acquisitions for Nickelodeon around the world, as well as programming strategies for Nickelodeon International. Borkent works in close partnership with Nickelodeon in the US, and worldwide channels, across development, production and program financing.
Viacom International Media Networks (VIMN) is comprised of many of the world’s most popular premier multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, VH1, VIVA, Paramount Channel, BET and Tr3s: MTV, Musicá y Mas. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed TV channels and more than 550 digital media and mobile TV properties.
Prior to his role at VIMN, Jules was VP of Programming for Nickelodeon International, based in London. He was responsible for Nickelodeon’s global programming and acquisitions strategy, with a particular emphasis on working with local programming heads to coordinate and develop pan-regional deals for Nickelodeon’s localized channels across Europe. In addition to acquisitions, Jules also managed programming activities for Nickelodeon’s international channels.
Jules joined Nickelodeon in 1998 as Senior Director of Programming, Acquisitions and Development for Nickelodeon Europe and Africa, and was responsible for local acquisitions as well as various pan-regional programming initiatives and productions.