InterContinental Hotel • Qingdao, China • July 22-24, 2014
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Speaker Cynthia Money


Cynthia Money

President & Founder

Global Pursuit

Cynthia Money is a licensing, marketing and intellectual property development expert with more than 20 years of senior-level management experience in the field, which includes the closing and execution of significant global licensing deals with leading licensors such as Mattel, Ubisoft, Bandai, Topps and Tomy. In 2012, after having held senior executive positions at entertainment companies and retailers like Viz Media, World Wrestling Entertainment and Winterland, Cynthia co-founded ground-breaking licensing, marketing and brand equity agency Global Pursuit.  The agency is one of the first of its kind to license international brands into Asia and Greater China, and it currently represents Dr. Seuss, Gwen Stefani's Harajuku Lovers, skateboarder Tony Hawk, Ugly Doll and preschool property The WotWots, among others, in those territories. The company's team of local market specialist stationed across offices located in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, enable Global Pursuit to "think local, pursue global" and respond to individual market demands to grow brand promotions and their retail presence. 
When she's not at the office, Cynthia helps to raise puppies that have been bred as potential service dogs for US nonprofit organization Guide Dogs for the Blind, a cause about which she is passionate. In 2013, she received the organization's Presidential Volunteer Service Gold Level Award for contributing more than 500 hours of service. 

Speaking at: Big Country, Big Opportunity: Navigating China’s Growing Consumer Products Market; Speed Pitching International

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