In his past roles as Deputy Director of Movies and Drama for Shanghai Media Group and VP of Shanghai Toonmax Cartoon Channel, Wang Lei took the lead in presenting local animation blockbusters including Storm Rider, Pleasant Goat and Big Big Wolf, Mcdull, Seer and I Love Wollfy. Based on these successes, a new movie business model for family-friendly features was born in China.
Uyoung Media has been dedicated to entertaining children and families since its foundation in 2000. Mr. Cartoon Pictures is a subsidiary of Uyoung Media and focuses on animation movie financing, production and operation. Its releases in 2013 contributed 75% of the total market share for animated films.